Marketing, Pricing, and Customer Growth
FBOs need timely access to marketing data that segments opportunities, allows them to create different tiers of customer value, and enables customer retention and profitable growth. PASSUR provides both large and mid-sized FBOs complete, detailed, and relevant information that lets them segment and target their marketing, pricing, and customer retention programs.
- For large FBO networks, PASSUR offers an unmatched “Big Data” solution that provides the size, detail, and frequency of information to support sophisticated market segmentation, network loyalty, and pricing strategies.
- For medium-sized FBO networks and standalone operations, PASSUR offers marketing report software and automated “Best Prospect Reports” – simple, accessible, complete “out of the box” reports that can be effectively used by a lean marketing team to target new business and retain existing customers, and create the right price for the right customer.
HOW PASSUR SOLUTIONS HELP TO ADDRESS THE PROBLEM
PASSUR’s complete and detailed, information solution for FBOs allows them to segment and target their marketing, pricing, and customer retention programs. By leveraging the power of data, FBOs maximize the use of scarce marketing resources and extract the greatest value from marketing investments.
WHAT MAKES IT UNIQUE
PASSUR’s software is powered by the largest commercially operated flight, airport, and airspace passive surveillance network in the world – providing the most complete, accurate, detailed, and timely source of marketing information available. PASSUR marketing software features proven, mature, and evolved data processing, reporting, and analysis processes.
KEY METRICS IMPROVED
- Customer retention and growth
- Network loyalty rates
- Pricing/margins (fuel and hangar lease fees)
- Return on investment for marketing efforts/costs
WHAT THE FBO WILL DO DIFFERENTLY
- Large FBO networks will fully leverage the power of Big Data to enable them to develop highly targeted pricing, loyalty, retention, and new customer acquisition programs.
- Medium chains and standalone FBOs will unlock the power of automated, standardized, and pre-formatted marketing tools to dramatically reduce the time and effort required for customer acquisition and retention, as well as profitable pricing.
- PASSUR FBO marketing solutions cover more than 200 FBOs.
- Several of the largest North American FBO chains have fully integrated PASSUR data and processes into their marketing systems.