FBO Marketing Solutions

“The most superior marketing tool I’ve seen in 26 years of operation.”
– Panorama Flight Services

PASSUR FBO marketing solutions provide a one-stop platform to identify, segment, target and reach the most profitable prospects – at your airport or nearby airports. These solutions make it easy for time-crunched FBO staff to get the maximum effect from their marketing efforts.

FBOs can consolidate all their marketing efforts onto one software package, because PASSUR combines the most accurate and detailed flight activity with detailed owner-operator contact information, easy-to-use filters for segmenting reports to focus on the most profitable prospects, and instant call and mail reports on spreadsheets.

All PASSUR FBO marketing solutions are driven by the PASSUR network of radar and the PASSUR integrated flight information database. All solutions are accessible from our Web dashboard.

All solutions come with our comprehensive training program of online interactive courses, printed support materials and 24/7 live customer support. PASSUR FBO specialists have trained hundreds of FBOs in specialized marketing tactics, and are also available for onsite training programs.

Segment

• You can run reports on the PASSUR marketing Web dashboard to easily focus on the types of business you want to reach (specific ZIP codes or geographical areas, specific operators).
• You can also segment by customer type – e.g., customers who never buy fuel, or who fuel at nearby airports.
• With one click, you can access the most detailed, accurate, complete activity database available, instantly correlated with rich owner-operator information.
• Within your selected segmentation, you can further refine your lists by focusing on frequency, aircraft type (heavy iron, long haul) and other variables.
• Using PASSUR Fuel Portal add-on, you can also segment by uplift potential per aircraft and per fleet.

Target

• You can use PASSUR FBO marketing reports to identify the most useful contact connected to the aircraft and fleet.

Reach

• You can automatically download all marketing reports into spreadsheets for call list and mail-merge outreach.