Marketing

PASSUR’s marketing solutions enable FBOs to consolidate all their marketing efforts onto one easy-to-use, web-based platform. Now FBOs can identify, segment, target, and reach their most profitable prospects more efficiently, helping them to deploy their marketing staff and budget more strategically.

Our solutions combine the most accurate and detailed flight activity with detailed owner-operator contact information, easy-to-use filters for segmenting reports to focus on high-value prospects, and instant call and mail reports on spreadsheets that can be quickly and easily shared throughout the organization.

PASSUR’s specialists have trained hundreds of FBOs in specialized marketing tactics, and are also available for onsite training programs. We can show you how easy it is to take advantage of these critical capabilities designed especially for marketers:

• Run reports on the web-based PASSUR marketing dashboard to easily focus on the types of prospects you want to reach (such as those in specific ZIP codes or geographical areas, or specific operators). You can also segment by customer type – e.g., customers who never buy fuel, or who fuel at nearby airports.
• Access the most detailed, accurate, and complete activity database available, which is instantly correlated with rich owner-operator information.
• Further refine your lists by focusing on frequency, aircraft type (e.g., heavy iron, long haul), and other variables.
• Segment by uplift potential per aircraft and per fleet.
• Use marketing reports to identify the most useful contacts connected to a prospect’s aircraft and fleet.
• Automatically download all marketing reports into spreadsheets for call list and mail-merge outreach.