FBO Fuel Pricing

Hard to predict, impossible to control, fuel prices represent one of the biggest variables in the aviation industry. PASSUR’s fuel pricing solutions combine real-time information with predictive analytics to create critical business intelligence that helps FBOs refine their pricing for maximum profitability and volume, and create high-value pricing programs for their best customers.

This unique capability is driven by PASSUR’s nationwide network of 154 radar installations, our integrated flight information database, and PASSUR’s proprietary fuel uplift algorithm, which creates an instant view of uplift potential for each departing flight. Combined with a history of the aircraft and its fleet, this information enables FBOs to tailor pricing for specific customers at the point of sale.

Because our web-based platform makes information-sharing and collaboration quick and easy, all that information – including historical reports and automated calculation of uplift potential – is available through PASSUR marketing reports, which allows your marketing staff to create specially targeted pricing programs by customer or fleet. The result is pricing that matches flight activity, and aligns potential and actual sales at the highest possible margins.

Our fuel pricing solutions provide FBOs with the following benefits:

• Ability to market to aircraft with highest fuel uplift opportunity
• Ability to target aircraft that could be buying more fuel and up-sell customers by knowing how much fuel each aircraft could be taking on by flight
• Ability to compare projected uplift vs. fuel requested
• Ability to maintain pricing levels for fuel that otherwise would have been discounted
• Ability to build discounts for the discretionary vs. necessary fuel uplift, to maximize volume pumped and maintain maximum profitability